Born Digital Blog

Insights & Expertise

Practical thinking on eCommerce engineering, digital product development, performance optimisation, and growth strategy — from the team that builds it every day.

eCommerce 10 min read

The Complete Guide to Headless Commerce in 2026

Everything you need to know about decoupling your storefront from your commerce engine — benefits, platforms, and implementation strategies for European businesses.

12 February 2026 Read article
eCommerce 9 min read

Shopify vs WooCommerce: Which Platform is Right for Your Business?

A detailed comparison of the two most popular eCommerce platforms, covering pricing, scalability, customisation, and SEO — with a Malta business perspective.

5 February 2026 Read article
Performance 8 min read

How Core Web Vitals Impact eCommerce Conversion Rates

The data-backed relationship between LCP, FID, CLS and your bottom line — plus actionable optimisation techniques to improve both rankings and revenue.

29 January 2026 Read article
Digital Experience 9 min read

The Future of AR in Retail: From Gimmick to Growth Driver

How augmented reality is moving beyond novelty to become a measurable revenue channel — adoption stats, ROI data, and implementation approaches.

22 January 2026 Read article
Growth 11 min read

The Ultimate eCommerce CRO Checklist: 25 Proven Optimisations

A comprehensive checklist covering homepage, product pages, checkout, mobile experience, trust signals, and personalisation tactics that lift conversion rates.

15 January 2026 Read article
eCommerce 10 min read

MedusaJS vs Shopify: When Open-Source Headless Commerce Makes Sense

An honest comparison of MedusaJS and Shopify — total cost of ownership, developer experience, flexibility, and the scenarios where each platform excels.

8 January 2026 Read article

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