Air Malta

A new face and a new web user experience for the Airline of the Maltese Islands

Born Digital Studio provided a quick agile web design, UX, integration and SLA quick response-time support project.

The Brief

Air Malta, the flag carrier airline of Malta came to Born Digital looking to upgrade their website for Mobile experience improvement. Through various consultation meetings, the direction that the ambitious airline needed to take was a very clear one. The website underwent a digital transformation with emphasis on conversion improvement and UX/UI experience.

The Solution

The Air Malta website needed an upgrade in design, with a focus on user experience intuitiveness and greater simplicity. We delivered
Mobile focused website design interfaces
An iterative web design consultation approach through various meticulous workshops set out in an explorative manner.
The website was given a fresh, modern look that made it far easier to navigate.
Chatbot integration was another feature added to better the site’s user experience.
To appeal to different nationalities, the Air Malta website was given an improved multilingual facility.
Booking & flight availability integration was modernised and was a key feature of the website design UX consultation and workshop sessions.
An Advanced security was a necessity, given the purpose and nature of the website.
Advanced hosting was a requirement to prevent downtime.
Advanced performance was also requested, ensuring that the website would perform at superior speed.
SLA for technical response time on booking integration was added to ensure issues that arise are seen to.

The Results

Despite a very tight deadline requirement, the explorative approach was one which produced a very clear brief, and hence a digital product which was delivered ahead of schedule.

As a result, the airmalta.com website saw an immense increase in the conversion rate and mobile website engagement levels. The digital campaigns which Air Malta.