Yitaku

Yitaku is an innovative mobile application designed to simplify the property search process in Malta. The app serves as a platform where property owners can list their properties and property seekers can browse these listings to find their ideal home.

The Brief

When Yitaku approached us, the app had just launched, and they were seeking assistance to build a strong user base and establish their presence in the Maltese real estate market.

1. Increase Property Listings: Yitaku needed to onboard property owners to list their properties on the app, building a comprehensive catalog of real estate options.

2. Increase Website Traffic and Social Media Reach:
   To raise awareness, Yitaku wanted to drive traffic to their website and extend their visibility on social media platforms to reach both property owners and seekers.

3. Increase Social Media Following:
   The client aimed to grow their social media audience to create an engaged community that would continually interact with and promote their platform.

Let’s dive deeper into how Born Digital approached each of these steps.

The Solution

We delivered a tailored strategy to achieve Yitaku’s objectives:

1. Social Media Posts: We developed engaging social media content to target both property owners and seekers. Posts emphasized the benefits of listing properties on Yitaku and showcased the app’s user-friendly features for seekers. Using vibrant visuals and compelling captions, we maintained a consistent posting schedule to maximize engagement and build brand awareness.
2. Digital Marketing Campaigns: We executed targeted campaigns on Facebook and Instagram, crafting ads tailored to property owners and seekers. By segmenting audiences, we ensured the messaging resonated with each group, while creatives helped us optimize for higher click-through rates and conversions.

3. SEO Articles: We created SEO-optimized articles that drove organic traffic to Yitaku’s website. Topics included property listing tips, guides for seekers, and real estate trends in Malta, ensuring relevance for both owners and renters while improving search engine rankings.

4. Google Ads Management: We launched PPC campaigns with carefully selected keywords such as “list property Malta” and “rent property Malta.” Our ongoing analysis and optimization of ad performance ensured we maintained a high ROI and drove substantial traffic to the app.

5. Influencer Outreach: We collaborated with influencers in Malta’s real estate and lifestyle niches to promote Yitaku. Influencers shared authentic experiences using the app, driving their followers to download it and follow Yitaku’s social media channels, bolstering credibility and expanding reach.

The Results

1. Increased Property Listings: Through our targeted campaigns and engaging strategies, Yitaku onboarded a large number of property listings in a couple of months, establishing a strong foundation for its marketplace.
2. Boosted Instagram Profile Visits and Following: Our efforts led to a remarkable 1,300% increase in Instagram profile visits, while followers grew by an incredible 1,200%. This surge demonstrated strong audience interest in Yitaku’s content and offerings, creating a vibrant and engaged social media presence.
3. Expanded Paid Reach: Paid social media campaigns doubled Yitaku’s reach, achieving a 100% increase in visibility. These results ensured that both property owners and seekers were consistently exposed to Yitaku’s brand and offerings.
4. Influencer Campaigns Success: We collaborated with Sven Fabri and Gaby Cook, both ex-Islanders from Love Island Malta Season 1, to boost Yitaku’s credibility and visibility. Influencer videos consistently received over 50K views, with one video peaking at an impressive 92K views, further amplifying the app’s presence and appeal to a younger, tech-savvy audience.