Convert More Visitors Into Customers Without Spending More on Ads
Part of our CRO & Growth Engineering pillar — combining server-side tracking, privacy-compliant analytics, AI-driven personalisation, and real-time performance dashboards to turn your existing traffic into measurable, compounding revenue.
What We Deliver
End-to-end solutions engineered for performance and growth.
Conversion Audits
Comprehensive audits of your website, funnels, and user journeys to pinpoint exactly where visitors drop off and why — backed by data, heuristic analysis, and UX best practices.
User Research & Heatmaps
Session recordings, click heatmaps, scroll maps, and user surveys that reveal real visitor behaviour — so optimisation decisions are based on evidence, not assumptions.
Landing Page Optimisation
High-converting landing pages engineered for clarity, speed, and persuasion. We test headlines, layouts, CTAs, and social proof to maximise conversion per visit.
Checkout Flow Optimisation
Reduce cart abandonment and increase order value with streamlined checkout flows, trust signals, progress indicators, and friction-free payment experiences.
Form Optimisation
Shorter forms, smarter validation, inline error handling, and progressive disclosure techniques that dramatically increase form completion rates.
Personalisation
Dynamic content, geo-targeted messaging, behavioural triggers, and audience-specific experiences that make every visitor feel like your site was built just for them.
Server-Side Tracking & Privacy-Compliant Analytics
First-party data collection via server-side tagging that bypasses ad-blocker limitations and ensures full GDPR and ePrivacy compliance. Accurate measurement without compromising visitor trust.
AI-Driven Personalisation & Real-Time Dashboards
Machine-learning models that adapt content, offers, and experiences to each visitor in real time — paired with live performance dashboards that surface conversion insights the moment they happen.
Why Choose Born Digital
Revenue Without More Traffic
CRO is the most cost-effective growth lever there is. We increase the revenue you earn from visitors you already have — no additional ad spend required.
Rigorous Testing Methodology
Every change is validated through A/B or multivariate testing with proper statistical significance. We do not ship hunches — we ship proven improvements.
GDPR-Compliant Research
All user research, heatmaps, and analytics are set up in full compliance with GDPR and European data privacy regulations — essential for Malta and EU-based businesses.
Continuous Improvement Cycles
CRO is not a one-off project. We run continuous test-learn-iterate cycles that compound improvements month after month, delivering sustained growth.
Client Satisfaction
Avg. ROI Increase
Load Time Target
Projects Delivered
Technology Stack
Built with industry-leading technologies.
Frequently Asked Questions
What is conversion rate optimisation (CRO)?
Conversion rate optimisation is the systematic process of increasing the percentage of website visitors who take a desired action — whether that is making a purchase, filling in a form, or signing up for a service. It combines data analysis, user research, UX design, and controlled experimentation to improve performance.
How much can CRO improve our conversion rate?
Results vary by industry and starting point, but our clients typically see conversion rate lifts of 20–60% within the first 3–6 months. For e-commerce sites, even a 10% improvement in conversion rate can translate to significant revenue gains without any increase in traffic or ad spend.
Do we need a minimum amount of traffic for CRO to work?
To run statistically valid A/B tests, we generally recommend at least 10,000 unique visitors per month to the pages being tested. For sites with lower traffic, we focus on qualitative research — user testing, heuristic audits, and session analysis — to identify and implement high-confidence improvements.
How does CRO work alongside our paid advertising?
CRO and paid media are highly complementary. Every improvement in conversion rate directly reduces your cost per acquisition, making your ad spend more efficient. We often work alongside PPC teams to optimise the landing pages and funnels that paid traffic reaches.
Is CRO a one-time project or an ongoing service?
We offer both. A one-off conversion audit gives you a prioritised roadmap of improvements. However, the greatest results come from ongoing CRO programmes where we run continuous test cycles, learn from each experiment, and compound gains over time. Most of our Malta and European clients choose a retainer model.
How do you ensure CRO changes comply with GDPR?
All tracking, heatmaps, and personalisation tools we implement are configured for GDPR compliance. We use consent-based analytics, anonymise personal data, and ensure no personally identifiable information is processed without proper consent — which is critical for businesses operating in Malta and the European Union.
Ready to build something exceptional?
Let's discuss how Born Digital can engineer your next digital product for performance, scalability, and conversion.