Web Games That Captivate & Convert
Part of our Digital Experiences pillar — we build browser-based gamification for loyalty programmes, marketing campaigns, and event engagement. From branded mini-games to immersive multiplayer worlds, every experience is designed to drive measurable interaction and ROI, no downloads required.
What We Deliver
End-to-end solutions engineered for performance and growth.
Browser Games
Build captivating games that run directly in the browser with zero downloads or installs. From casual puzzle games to complex strategy titles, we leverage WebGL and Canvas for console-quality experiences on any device.
Gamification Systems
Transform mundane interactions into engaging experiences. We design and implement points, badges, leaderboards, quests, and progression systems that boost user retention and drive desired behaviours across any platform.
Interactive Marketing
Cut through the noise with playable ads, branded mini-games, and interactive campaigns that captivate audiences. Our marketing games achieve engagement rates 5-10x higher than traditional digital advertising.
WebGL Experiences
Push the boundaries of what is possible in a browser with hardware-accelerated 3D graphics. We create immersive WebGL worlds, interactive product visualisations, and visually stunning experiences that rival native applications.
Progressive Web Games
Deliver app-like gaming experiences through the browser with offline support, push notifications, and home-screen installation. No app store approval process, no friction, just instant play.
Multiplayer Systems
Build real-time multiplayer experiences with WebSocket-powered backends, state synchronisation, matchmaking, and anti-cheat systems. From cooperative puzzles to competitive arenas, we make multiplayer seamless.
Loyalty & Rewards Gamification
Turn customer loyalty into a game with points, streaks, tiered rewards, and challenge systems built directly into your web platform. Drive repeat engagement and measurable retention for e-commerce, SaaS, and brand campaigns.
Why Choose Born Digital
Zero Friction Distribution
Web-based games require no downloads, no app store approval, and no installation. Share a link and your audience is playing instantly. This dramatically lowers the barrier to engagement for marketing campaigns and product launches.
Cross-Platform by Default
Build once, play everywhere. Our browser games work seamlessly across desktop, mobile, and tablet devices without maintaining separate codebases. Responsive design ensures optimal experiences on any screen size.
Measurable Engagement
Every interaction in a web game can be tracked. We integrate analytics from the ground up, giving you granular insight into player behaviour, session duration, conversion funnels, and campaign ROI.
European Gaming Expertise
Malta is one of Europe's premier gaming hubs. Our team brings deep expertise in real-time web technologies, game design, and the regulatory landscape across European markets.
Client Satisfaction
Avg. ROI Increase
Load Time Target
Projects Delivered
Technology Stack
Built with industry-leading technologies.
Frequently Asked Questions
What types of web-based games can you build?
We build a wide range of browser games including casual games (puzzle, trivia, card games), branded marketing games (spin-to-win, memory games, playable ads), educational games and simulations, real-time multiplayer games, 3D WebGL experiences, and gamification layers for existing platforms. If it runs in a browser, we can build it. Our expertise spans from simple promotional mini-games to complex, persistent game worlds.
How do web games compare to native mobile games in terms of performance?
Modern web technologies have closed the gap dramatically. WebGL provides hardware-accelerated graphics, WebAssembly enables near-native computation speeds, and Web Workers allow multi-threaded processing. For most game types - casual, puzzle, strategy, and even moderate 3D experiences - browser performance is indistinguishable from native. Only the most GPU-intensive AAA-style games still require native development. The trade-off is massively lower development costs and instant distribution.
Can web games work offline?
Yes. Using Progressive Web App (PWA) technology, we can build games that cache assets locally and function without an internet connection. Players can install the game to their home screen and play offline, with data syncing when connectivity returns. This is particularly valuable for educational games or experiences targeting users in areas with inconsistent internet access.
How do you handle monetisation in web-based games?
We implement various monetisation models depending on your goals: in-game purchases via Stripe or payment APIs, ad integration with web-friendly networks, subscription tiers, premium content unlocks, and tournament entry fees. For branded marketing games, the monetisation is typically indirect through lead generation, brand awareness, and customer engagement metrics. We design monetisation to be player-friendly and compliant with EU consumer protection regulations.
What is the typical timeline and budget for a web-based game?
Simple promotional or marketing games can be delivered in 3-6 weeks with budgets starting from EUR 8,000. Mid-complexity games with custom graphics, animations, and basic multiplayer take 6-12 weeks and range from EUR 20,000 to EUR 50,000. Complex multiplayer or 3D games with persistent worlds can take 3-6 months with budgets from EUR 50,000 upward. We always recommend starting with a playable prototype to validate the concept before committing to full production.
Ready to build something exceptional?
Let's discuss how Born Digital can engineer your next digital product for performance, scalability, and conversion.