After a detailed shopping cart consultation process, Optika Opticians and Born Digital teamed up to create an e-commerce project to cater for both online retail as well as e-booking.
Optika Opticians, Malta’s favourite eye-care store and optometrist came to Born Digital looking to upgrade their website for Mobile experience improvement. Through various consultation meetings, the direction that the ambitious brand needed to take was a very clear one. The website underwent a digital transformation with emphasis on e-commerce conversion improvement and the UX/UI experience.
The Optika Opticians website needed an upgrade in design, with a focus on user experience simplicity. We delivered
- An iterative web design consultation approach through various meticulous workshops set out in an explorative manner.
- The website was given a fresh, modern look that made it far easier to navigate.
- Appointment Booking functionality.
- Advanced hosting was a requirement to prevent downtime.
- Advanced performance was also requested, ensuring that the website would perform at superior speed.
- The optika.com.mt website saw an immense increase in the e-commerce and online appointment booking conversion rate and mobile website engagement levels.
eCommerce, Online Booking Integration, Online Shop, User Interface Design, Web Design, Website User Experience (UX) Design
Healthcare, Beauty & Wellness, Retail