Optika Opticians

Optika Opticians

Optika Opticians

After a detailed shopping cart consultation process, Optika Opticians and Born Digital teamed up to create an e-commerce project to cater for both online retail as well as e-booking.

The Brief

Optika Opticians, Malta’s favourite eye-care store and optometrist came to Born Digital looking to upgrade their website for Mobile experience improvement. Through various consultation meetings, the direction that the ambitious brand needed to take was a very clear one. The website underwent a digital transformation with emphasis on e-commerce conversion improvement and the UX/UI experience.

The Solution

The Optika Opticians website needed an upgrade in design, with a focus on user experience simplicity. We delivered

  • An iterative web design consultation approach through various meticulous workshops set out in an explorative manner.
  • The website was given a fresh, modern look that made it far easier to navigate.
  • Appointment Booking functionality.
  • Advanced hosting was a requirement to prevent downtime.
  • Advanced performance was also requested, ensuring that the website would perform at superior speed.

The Results

  • The optika.com.mt website saw an immense increase in the e-commerce and online appointment booking conversion rate and mobile website engagement levels.

Service Categories

eCommerce, Online Booking Integration, Online Shop, User Interface Design, Web Design, Website User Experience (UX) Design

Technology Categories

WooCommerce, CSS, HTML, JavaScript, WordPress

Industry Categories

Healthcare, Beauty & Wellness, Retail
Our projects

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Our Product Development team specialises on the development of digital customer facing web and mobile applications, including

Online Shops Websites


Online Shops Websites

Farsons Direct

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Our team is comprised of both makers and managers; a mix of creative thinkers, designers and developers. We are focused on designing and building the right digital products to ensure you succeed online. We consult, design and build your business for tomorrow’s success, today. When you work with us, we commit ourselves 100% to your success.